Digital Power: “Pump Up” Your Senior Business
Beth Forester, CPP, M.Photog., Cr.


Beth is known for her dynamic style of cutting-edge style of senior portraiture and for her ability to repeatedly create unique and stunning images using digital tools and techniques.

In her program, Beth will share insight into her success in the highly lucrative market of senior portraiture. She will cover all aspects of digital senior portrait photography designed to “pump up” any senior session and attract new customers to your studio. From lighting and posing the senior subject to Photoshop tips and tricks, she will reveal her everyday techniques used to create stunning, one-of-a-kind portraits. Finally, she will discuss “senior philosophy” and how to use it to create higher market demand and, thus, increased sales.


Topics Covered:
1. Word of mouth marketing
2. Creating demand in your market area
3. Pre-selling digital effects
4. Creating a menu of digital effects
5. Understanding the senior client
6. Simple Photoshop tips and tricks
7. Creating and using specialty products to increase your sales
8. Lighting and photographing the senior subject
9. Working “with” the senior client
10. Using paper proofs to increase sales
11. Designing (how to use photoDUDS)
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